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Business of Ballooning Spotlight - Super Bowl XLV
by Travis Vencel
The following is the first of a regular column appearing on BalloonPong that will spotlight successful and innovative events and balloon marketing programs. Balloons have a variety of applications in the world of marketing and here we will explore some of the programs and events that make the Business of Ballooning successful.
In February 2011, a team from Aerosports Inc. took two Super Bowl branded balloons to Dallas, Texas to fly and tether in the area leading up to the championship game. This is the second time the NFL contracted with Aerosports Inc. after a very successful 2008 campaign in Phoenix. The team battled snow, ice, and wind at nearly every inflation this year to earn excellent media coverage and a very pleased customer.
